When visiting a doctors office, you are asked many questions. What are you experiencing? What are your symptoms? What is your diet? Do you smoke? How often are you consuming alcohol?
When you are answering these questions, you feel engaged with your physician. They are listening to you and observing. You are their main focus at that point in time. We can also incorporate this practice during the consultation portion of a service. Your main goal is to give the best service possible and the information you gain from asking your clients questions about their skin and concerns is key to solving their problems.
Many estheticians are focused on simply performing the actual skin care treatment that they often overlook how important consultation is for knowing exactly what your client’s needs are. Creating a client intake form is a great way to gain insight into understanding your client. Not only does this show interest but it also develops a relationship of trust and understanding.
Need an example? Click the link below for a Client Consultation form example:
After reviewing the client intake form, take the extra step to engage with your client on a personal level. Here are some other questions you may want to ask:
What areas on your face do you experience the most blemishes?
What type of blemishes do you experience most often? (whiteheads, blackheads, cysts, etc.)
What is your daily skincare routine? Are you simply using a cleanser and moisturizer or do you apply additional products?
What are your most important skin concerns?
What do you have in mind for your visit today?
These are just a few to get you started. Over time you will develop a technique that suits you and helps you gain the most perspective.
Remember, the best estheticians are the ones who never stop learning.